RxMedia recognizes the importance of protecting the privacy of personal information. As a user of our website, VitalCME.com ("Website"), you are interested in our continuing medical education services and the related information we provide.
RxMedia recognizes that, when you choose to provide us with information about yourself, you trust us to act in a responsible manner. We want you to know the types of information collected at VitalCME.com and how and why we collect it so that you are as comfortable as possible visiting our Website and using its services.
What Personal Information does VitalCME.com Collect?
Personal information is information that would permit us to identify an individual. Certain portions of VitalCME.com are reserved for physicians and other healthcare professionals. We may require personal information like your healthcare license ID number to confirm you are a healthcare professional so that you may gain access to certain areas of the Website.
We may also require your email address to confirm that you have successfully registered for access to the Website.
Our Website does not automatically gather personal information from you, such as: your name, phone number, or e-mail address. This information is only obtained if you provide it voluntarily through expressly opting to receive access to certain areas of the Website, e-mails and promotional information, registering for CME Courses, or communications via email.
We will not give or sell confidential or personal information about you to any third party not affiliated with your transaction, other than as required by law or as necessary to provide our service to you.
We may use the information you provide to bring to your attention future areas of the web site, products and services of potential interest to you. If you choose to have these email communication stop, unsubscribe by using the unsubscribe instructions provided with each e-mail.
When you email us, we learn your exact e-mail address and any information you have included in the e-mail. We use your e-mail address to acknowledge your comments and/or reply to your question. Also, we will store your communication and our reply in case we correspond further.
Please note that some personal information including your identity and email address may be shared with third-party suppliers for product registration and customer support purposes only.
We may gather individually non-specific statistical information about when a user goes to the information portion of our Website and moves from page to page, pages read or content downloaded onto your computer and the addresses of the website you visited immediately before coming to our Website. This information is used to find out how many people visit our Website, which sections of the sites are visited most frequently and the types of information most useful to you. With this information we can improve our Website and make it easier for you to access information.
Information Collected Automatically via the Internet
VitalCME.com logs “http” requests to our servers. These logs collect computer information, navigation, and clickstream data. The information captured does identify the following:
- The Internet domain and IP address from which you accessed our Website;
- The browser and operating system used to access our Website;
- Screen resolution of your monitor;
- The date and time you accessed our Website;
- The pages of our Website you visit; and
- If you linked to our Website from another website, the address of that website.
We do not make any efforts to relate this collected information to any individual user of our Website.
Apart from the personal information collected when you sign up for access to the site, we also collect anonymous non-personal information through the use of "cookie technology".
Cookies are small text files created buy a Website when you visit a site. There are two common types of cookies: "session cookies" and "persistent cookies".
Session cookies store information only for the length of time that you are connected to a website. Unlike "persistent cookies", they are not written onto your hard drive.
Cookies and Web Usage Reports: We use session cookies to learn how our visitors navigate throughout our Website.
For registered healthcare professional visitors, we also link the website tracking data generated from the session cookies to some of the personal information you provided so that we can create demographic profiles of usage of our Website. This information does not contain any personally identifiable information.
We also do create a record of individual usage at the e-commerce portion of our Website if you have made a purchase. This purchase history information is used for billing, shipping, fraud protection and marketing purposes.
We use aggregate reports to learn how visitors with certain characteristics (e.g. specialty, geographic region) visit a particular area of the Website. This aggregated information helps us determine areas of the Website of interest to certain segments of the viewing community. These reports may also be used to develop new features, benefits and services for our members. With your permission, you will receive email notices about these new features and services. As stated above, you can indicate at the initial registration stage or at any time whether you wish to receive e-mail updates about the web site features.
Cookies and Log-in Preferences: Cookies can also make your use of the web easier by saving language and log-in preferences. We use persistent cookies to store your language preference and log-in information so that you will be "remembered" by our server. You will not have to go through the "splash page" and enter your log-in id each time you visit the site. You can indicate at initial registration whether you wish to have your computer "remembered" by checking the "Remember Me" box at sign-up. You will have to re-input your log-in information each time if you do not choose this option.
With most internet browsers, you can erase cookies from your hard drive, block all cookies or receive a warning before a cookie is used. Please refer to your browser instructions or help screen to learn more about these functions.
How Do We Use the Personal Information That You Have Provided?
Our primary use of information we collect, both personal and otherwise, is to administer, maintain, and improve your Website experience.
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